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Heliot Emil, based in Copenhagen, was founded by brothers Julius and Victor Juul as a tribute to their great-grandfather, the brand's namesake.


The Juul brothers showed their first collection for SS17 at Milan Fashion Week, and the label has since gained a reputation as one of the most daring in the industry. Its unisex and monochrome collections are inspired by the brothers' Scandinavian roots and produced in Italy, France, and Portugal, using a variety of materials from throughout the world.


Julius and Victor co-founded Heliot Emil while Julius was living in New York, working in art direction for Calvin Klein, Hood by Air and Kanye West. 



According to Julius, the brand is headed in a direction where it can combine the flair for industrial and tactical details with a more elevated and elegant approach, evident in the brand’s latest FW21 collection. Julius adds, “The direction we’re heading in is really where we want to be; this is something we like to call industrial elegance.”


Shop the bestselling pieces from HELIOT EMIL™ here.